Wednesday, December 3, 2014

Tired of anti-service?

Tired of anti-service?
by Merlin Benningfield, Managing Partner - Fast Rhino, LLC

Exactly where has good customer service gone? We remember the day, not so long ago, when businesses treated their customers like real people. How can we best deliver value to our clients? How would we like to be treated if we were on the other end of this transaction? Isn't business really about helping others? The answers to these questions should be defining priorities for any business, no matter the size. Sadly, it seems that these questions are not even asked anymore.

One might think that the advent of the Internet should have increased the levels of customer service, opening new channels of communication and allowing customers to provide direct feedback to sellers. On the contrary, this digital landscape seems to have created barriers, allowing sellers to hide behind their web sites and diminish the importance of basic customer care. It may be possible that social media can get us back on the straight and narrow. Once enough people complain in an open forum, the companies who have previously turned their back on customer service may change their tune.

The real solution is in the hands of the consumer. Where you decide to spend your money can be the loudest voice heard in the marketplace. If you don't like the way a company treats you, you can always shop somewhere else. An ongoing problem with this theory is that many people have lacked good customer service for so long, they've forgotten what it is.

At Fast Rhino, we'd like to remind people what they've been missing. If you are not happy with your existing computer repair firm, we challenge you to compare our service with any other competitor. We think you'll find us a totally different kind of company who hasn't forgotten the meaning of good customer service.